The Truth About What Customers Really Want: Move Them to Buy...Buy More...and Keep on Buying
by Michael R. Solomon
ISBN 13: 9780273726975
Format: Paperback (224 pages) Publisher: Prentice Hall Published: 04 Jun 2009
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Consumer Behavior in Fashion
by Michael R. Solomon,Nancy Rabolt
ISBN 13: 9780131714748
Format: Paperback (600 pages) Publisher: Prentice Hall Published: 30 Jul 2008
Consumer Behavior: Buying, Having, and Being
ISBN 13: 9780205155910
Format: Paperback (672 pages) Publisher: Allyn & Bacon Published: Nov 1993